As some regular readers know, I have been working as a volunteer once a week for the company where my daughter is a manager. Generally, in the morning, I work in the refreshments area, and after that shift is over, do some admin work.

One of the things that the manager identified as a need, was improved communication with the volunteers. So, one of my
newsletter guide ‘projects’ was to produce a newsletter for the volunteers. Microsoft Publisher seemed the best option for this. I tried some of the Microsoft templates, but it did not meet the needs of this project. So, I started with a blank page and set a number of text boxes, colouring them in the company colours.

This is not a ‘how to’ guide on making a newsletter in Publisher. Suffice it to say that the project was completed and forwarded to the manager, who was delighted with it.

A week or so later, I asked if it had been distributed to the volunteers.

No. It had been sent to the company’s marketing department for approval. The company is very careful of its branding, she told me.

It set me thinking.

How careful am I with my ‘branding’ as a Christian?

What do people see when they observe my behaviour?

There have been some tough trials in my life recently, what witness have I made?

What has my attitude been? This is usually the first thing that someone notices about another…

Angry, happy, thankful, sulking…or any of the emotions in between?


A ‘famous’ sulker comes to mind… it’s in the story of Cain and Abel.

So Cain became very angry and his countenance fell. Gen 4: 5 b

There are so many ways of feeling about this story, but often the answer to ‘difficult’ passages is in the previous or following verses.

In this case God, Himself, spoke to Cain…

“If you do well, will you not be accepted? And if you do not do well, sin lies at the door. And its desire is for you, but you should rule over it” (Genesis 4:7).

How did Cain perceive this? Criticism? Encouragement?

In view of what follows, it seems he sulked, became angry… didn’t want to take the gentle correction.

On the other ‘side of the coin’, King David was corrected by Nathan, a prophet of God over his sin. First Nathan tells him a story, then when David reacts indignantly, Nathan responds…

Nathan tells David“You are the man! Thus says the Lord God of Israel: ‘I anointed you king over Israel, and I delivered you from the hand of Saul. I gave you your master’s house and your master’s wives into your keeping, and gave you the house of Israel and Judah. And if that had been too little, I also would have given you much more! Why have you despised the commandment of the Lord, to do evil in His sight? You have killed Uriah the Hittite with the sword; you have taken his wife to be your wife, and have killed him with the sword of the people of Ammon.’ ” 2 Samuel 12: 7


What was David’s response?

Then David said to Nathan, “I have sinned against the Lord…” 2 Samuel 12: 13 a

David took the correction, Cain did not.

It’s all in our attitude.

There will be trials for us to overcome, we are told that in a number of places…

“… and saying that through many tribulations we must enter the kingdom of God.”
Acts 14: 22 b

And not forgetting that our Saviour warned us…

I have told you all this so that you may have peace in me. Here on earth you will have many trials and sorrows. But take heart, because I have overcome the world.” John 16: 33 (New Living Translation)

So if we want to take our ‘branding’ seriously, we must look to our attitude in ALL things.

I see what they mean about ‘high calling’.  (Phil 3: 14). But if a business chooses to be careful about its branding, should I not do the same at least?






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